Yes -it’s true…  Here’s how we did it.

We recently audited a large retail organisation based in London. They rely heavily on their clothing catalogue to generate monthly sales.

We were able to view their print spend over the year and make suggestions that would show savings. One solution was to change the paper stock which they were using for the catalogue. After proving plain dummies on a new, whiter stock, we were able to show them savings of £8000. As they produce four main catalogue runs through the year this was a saving of £32000!

Customer was delighted and have now used the savings achieved to produce a bi-monthly mailer which has increased their sales revenue by 8%

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